In an age of screens and cameras, do words still matter? Well, the short answer is yes. And that’s true even for real estate listings, where photos and videos attract most of the attention. A home’s description and certain words and phrases can help highlight features and add vital information that can’t be conveyed in a photograph. How the home is described in the listing can also help sway a prospective buyer by adding details that may not have been obvious otherwise.
Words and Phrases
So what are the most common words and phrases found in home listings these days? Well, according to one recent analysis, it depends on how much the home costs. For example, homes under $250,000 commonly emphasized a “new roof” or being “move-in ready,” while more expensive homes were more likely to mention “natural light,” a “gas fireplace,” and “vaulted ceilings.” Overall, the most frequently found phrases for homes under $5 million were: “granite countertops,” “hardwood floors,” “stainless steel appliances,” “open floor plan,” “fenced backyard,” and “covered patio.”
Dollars Matter Too
Of course, common phrases for homes over $5 million were a bit different. In that price range, listings were more likely to advertise a “wine cellar,” “guest house,” or a “gourmet kitchen.” See the detailed article in Housing Wire here.
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